The name of the brand, Memo, comes from Memory. "Olfaction is our most archaic sense. One of the first we explore as human beings. It’s link to our sensations of space and time, and I believe, is something that has not been totally discovered by scientists. Perfumes have a strong connection to your soul, to your inner self. A fragrance can reveal you, transform you, it is far more powerful than people usually think." Through four collections, Memo Paris recharts the map of a sensory world steeped in emotion, revisited with fragrances, ingredients and sensations.

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